Empowering Professionals in the Lifting Industry

A workplace where every individual has the opportunity to grow is fundamental to an organization’s success. At Certex Lifting, a proactive approach to challenging stereotypes has fostered an environment where everyone can thrive. In a conversation with Baylea, Jessica, and Courtney, we explore how curiosity, commitment to safety, and a supportive company culture have influenced their careers in the lifting industry. Their experiences highlight how this company not only lifts heavy loads but also raises the bar for inclusivity and diversity in the workplace.

What Drew Them to the Lifting Industry?

Baylea, currently training as a Testing Technician, found her path at Certex Lifting Australia through curiosity and an encouraging work culture. Initially taking on part-time work while still in school, she soon became fascinated by the testing department. She recalls:
"When work was slow in the store, I would head down to the testing area and ask questions. The technicians were always happy to explain things to me."
This willingness to teach and share knowledge played a key role in shaping her career choice.

With nearly two decades of experience in the construction industry, Jessica was drawn to Certex Lifting due to its strong reputation and her passion for workplace safety. She shares:
"When I saw a job posting at Certex Lifting that matched my skills, I immediately applied."
Her responsibilities extend beyond inspections—she also educates clients on safety standards, ensuring compliance with Australian regulations.

Courtney, whose job involves inspecting lifting equipment, cranes, hoists, slings, and other rigging gear, has always had an interest in the industry. Reflecting on her experiences, she says:
"I have spent most of my career in male-dominated industries, but my colleagues respect me for my expertise and my role."

A Culture of Inclusion

Employees at Certex Lifting describe the company’s culture as collaborative, supportive, and inclusive. Baylea emphasizes the importance of communication:
"It’s great to see such a strong sense of teamwork and encouragement. It makes all the difference."
Both Jessica and Courtney echo this sentiment, appreciating the open and respectful work environment fostered in their branches.

Jessica highlights the importance of leadership:
"Management is approachable, supportive, and offers flexibility, creating an encouraging and positive workplace."

For Courtney, having the backing of her colleagues and supervisor is essential to job satisfaction:
"At my branch, I feel valued and respected. Our manager actively discourages any form of bias, and I believe our welcoming atmosphere is a key factor in our success."

Challenging Stereotypes

Diversity in the workplace isn’t just about representation—it enhances teamwork, learning, and innovation. Baylea appreciates that different perspectives are welcomed:
"Everyone has unique insights, and I love that we’re encouraged to share them."

💬 “The days of having to work twice as hard to be considered half as good are behind us.” – Jessica

Women working in male-dominated industries often feel pressure to prove their capabilities. Baylea sees this as an opportunity rather than an obstacle:
"If I hear a stereotypical remark, I use it as a moment to share my perspective or demonstrate my competence."

Jessica, as an inspector, has observed positive industry changes over the years:
"The days of having to work twice as hard to be considered half as good are behind us."

Attracting More Talent to the Industry

For Baylea, raising awareness of career opportunities in the lifting industry is crucial:
"By showcasing the variety of roles available, we can attract talent from diverse backgrounds. It’s also important that companies continue to support and treat all employees equally."

Jessica advocates for inclusive practices:
"By embracing diversity and fostering respect, we create an environment where everyone can succeed."

Courtney stresses the need for strong support systems:
"Providing resources and addressing issues promptly helps ensure a welcoming workplace for all."

Visibility and communication about diversity are essential for driving inclusivity. Baylea believes that the best way to retain women in the industry is through continuous support. Jessica adds that highlighting diversity and recognizing potential can inspire others to join.

Just Give It a Go!

Their message to others is clear—don’t hesitate to explore careers in industries traditionally dominated by men. Baylea encourages:
"Just give it a go! Experience is everything, and your journey might inspire others to follow in your footsteps."

Courtney adds:
"With the right support, anyone can excel and contribute to shaping the future of the industry."

Jessica emphasizes the power of knowledge:
"Set goals and keep learning—after all, knowledge is power."

The experiences of Baylea, Jessica, and Courtney showcase the lifting industry as an exciting and rewarding career path. Their stories underscore the importance of diversity, inclusion, and supportive work environments in driving professional success. Certex Lifting Australia stands as a prime example of a company that prioritizes these values, ensuring that employees have the resources and encouragement to reach their full potential. 🚀💪